Our Community Heroes

“Kev is a true community champion who always meets the needs of his regulars. Nothing is too much trouble for him, and he’s a shining example of how we want to serve the local community.”
Mark Brooke,
Director of Managed Operations

Kevin Ward has run The Ashmore Inn, in Wednesfield, Wolverhampton, for eight years. The Ashma, as it is affectionately known, is a proper pub that always puts the community first, and Kev’s love for his local area really came to the fore during the Coronavirus crisis.

During the first lockdown, Kev launched the “Ashma C19 Support Group”, providing assistance to local people who were struggling to put food on the table as a result of the pandemic. Using the pub’s Facebook page, Kev and his team asked for donations of food and other essential items from local people, which they then gave away via a volunteer-run foodbank at the pub. Anyone in need of assistance was encouraged to visit the foodbank, while the team also donated additional items to Outreach, a local foodbank in Wolverhampton.

The pub also supported the NHS by collecting moisturisers to donate to front-line workers at the nearby New Cross Hospital, and by running an auction to raise valuable funds to support front-line heroes. The pub received donations of artwork and a signed Wolves shirt, which were all auctioned off on the pub’s Facebook page, with all money donated to the NHS.

The Ashma’s role in supporting the local community through this most difficult of periods has not gone unnoticed. Local MP, Jane Stevenson, praised Kev and his team for all of their work, and even put the pub forward for the Community Pub Hero Award at the Pub Aid Awards 2021.

Jane Stevenson, MP for Wolverhampton North East, said: “I have been struck by the strong sense of community spirit in Wolverhampton North East, with many volunteer organisations and businesses such as The Ashmore Inn doing whatever they can to make life a bit easier for people as we fight the coronavirus outbreak. Thank you Kevin, and all of the staff at The Ashmore Inn for the incredible service you are providing to the Ashmore Park community at this difficult time.”

Over Christmas and into 2021, the Ashmore has continued to support the local community in Wednesfield. Kev and the team donated food and toys to one family at Christmas, as well as collecting more donations for the food bank, which will be distributed to needy families as the nationwide lockdown continues.

Kev said: “I love the pub and I love the people. The Ashma is important for the locals because it’s a place they can come to feel safe, they can meet their friends, meet their family, they can do whatever they want here – it’s their place to be. Hawthorn gave the pub some much-needed investment last year and the pub has gone from strength to strength, despite the pandemic. It’s a home for customers, we’re a massive family, and Hawthorn is definitely part of the Ashma family.”

Previous Community Heroes

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  • Kev, Pub Partner at Ashmore Inn

    Kevin Ward has run The Ashmore Inn, in Wednesfield, Wolverhampton, for eight years. The Ashma, as ...

  • Kerry, Pub Partner at the Red Lion, Yarnton

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